Your Partner in Powerful, Data-Driven Marketing Solutions
I’m Peter Dawson, a marketing strategist and tactician based in the Philadelphia area, with a passion for evolving brands through strategic clarity and seamless interdisciplinary collaboration. With a proven, results-driven approach, I’ve helped top global brands unlock their potential and achieve measurable success.
I thrive on transforming ideas into impactful realities by fostering collaboration among exceptional talent and leveraging the power of deep customer insights. Armed with data and creativity, I specialize in turning strategies into precise, actionable plans that deliver results. For me, trust and open communication are not just values—they’re the foundation for refining ideas and achieving their fullest potential.
Whether working client-side or agency-side, I bring a wealth of experience across diverse industries, including CPG, Automotive, Healthcare, Construction, Financial Services, Travel and Hospitality, Retail, Technology, and B2B services. I excel at forging strategic partnerships and driving initiatives that connect vision with execution—turning possibilities into performance.
Let’s create something extraordinary together
Key Competencies
Strategic Marketing, Planning, and Execution
Over three decades of experience.
Data and Insight-Driven Approach
Leveraging data to inform strategies and execution.
Customer Journey Focused Media and Technology
Enhancing customer experience at key points in their purchase cycle.
Collaboration and Team Approach
Promoting open dialogue and teamwork.
Results-Driven
Delivering measurable outcomes.
Strategy and Execution Experience
Qualitative Research
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Online and offline methodologies: IDIs, Triads, Focus Groups, Co-creation Labs, Shop-alongs, In-home visits
Quantitative Research
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Online and offline methodologies: Conjoint analysis, MaxDiff, surveys, in-store traffic analysis, Attitudes, Awareness and Usage (AAU), customer satisfaction, web metrics.
Data Analytics
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Methodologies: Customer and Market Segmentation, Predictive Modeling, Attribution, Customer Satisfaction. Market Sizing, Basket Analysis, Results Optimization
1-to-1 Marketing
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Channels: Direct mail, email, TV, print, display advertising, SEO, social media, content marketing, technology, in-store experiences, sales collateral
Brand Marketing
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Channels: TV, print, display advertising, public relations, in-store display, site optimization, integrated campaigns
Writing
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Content Types: Blogs, ghostwriting, white papers, new business pitches, call-to-action (CTA) driven copy.
Partner Management
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Ad Agecies
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Co-branding
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Affiliate Marketing
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Technology Stack Management
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Request For Proposal (RFP) Creation and Partner Search Management
Employee Engagement
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Front-line to executive level employee research and planning
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Benchmark Surveys and implications
Personal Interests
Outside of work, I enjoy photography, capturing moments that are both liberating and exciting. This hobby has been a therapeutic outlet for me since childhood. Additionally, I have a keen interest in health and fitness, having achieved significant personal milestones through disciplined workout routines, data analysis, and a commitment to well-being.
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Invitation to Collaborate
I invite you to explore my site, discover the breadth of my professional experiences, and consider how we might collaborate to achieve exceptional results. I am passionate about this business and committed to making it even stronger through research, data, strategic planning, and flawless execution. Title and money are nice to have, but being passionate about my work is far more important.
Questions and Answers
Contact
I am currently available for freelance, contract or hire. To find out how my 30 years of marketing experience with the world’s best brands can help you exceed your objectives, please get in touch.
Phone
214-679-1064